Daiso is a Japanese retail store whose mission is to provide affordable high-quality household products for everyone. I had the opportunity to submit my own design for Daiso’s company mascot. I named my character Chi-san after the Japanese word “uchi” for house. I incorporated Daiso’s logo to create a roof-like structure over Chi-san that symbolizes shelter and warmth. Chi-san’s shape is rooted from traditional Japanese weather charms to bring sunshine to one’s home. It could be considered as a magical charm for the younger audience or a sense of cultural recognition for the older audience.
Chi-san Final - Front
Chi-san Final - Side
Chi-san Final - Back
Chi-san Draft - Front
Chi-san Draft - Side
